Case study · ADONiS · UK and Germany
How I automated my own company, end to end.
Ingo B.
Founder and chairman, ADONiS
80%
less spent on staff
0
outside accountants, UK and Germany
23
systems connected, checked every 15 minutes
170+
live pages showing every corner of the business
The starting point
ADONiS sells sports nutrition and keto food in the UK and Germany: online, on Amazon and to retailers. Two countries, two sets of books, a warehouse, retailer portals, and a lot of people copying between systems.
In 2026 I rebuilt how it runs. Instead of people moving data between systems, one AI machine sits in the middle and talks to all of them.
Bank and payments
Accounting UK
Accounting DE
Warehouse
Retailer portals
Amazon
Email and WhatsApp
Shop and ads
The machine
People approve
What runs every day
Finance
UK and German books copied several times a day
Cash and runway view
Who owes us, what we owe
Supplier payments prepared, a person pays
Marketplace payouts checked
Orders and stock
Every B2B order tracked in seven stages
Orders read from retailer portals
Warehouse orders filled and checked
Restock proposals every morning
Operations
Inbox watched, alerts on WhatsApp
Replies drafted for approval
Shared to do list and customer files
Follow ups that wake up on a reply
Safety
A log of every action and every message sent
An on and off switch per area
A monthly cap on AI spend
Offsite backups
The honest part
It is harder than it looks.
Cutting staff costs by 80% came with real setbacks. Things broke when outside systems changed. Early on, the rules were too loose, and some things happened that should have waited for a person.
Every one of those mistakes became a rule. That is why money is only ever prepared, never sent by the AI. And why a changed email needs a new yes.
You get those rules from day one.